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Thesis:
Product placement is directed toward all age groups, but in our research we found that teenagers are usually the targets. Movies, and tv shows target the young audience because teenagers are more likely to be watching the program. Shows like family guy, and movies like Ferris Beulers day off advertise in comical or obvious ways to attract teenagers, and make them want to buy and use a certain product.

conclusion points:

- Product placement in comical shows and movies targets mainly the teenage audience. - Teenagers don't have fully developed brains yet, they may jump to buy the product without fully knowing what they are buying. - Family guy infuses drugs and alcohol into their episodes making illegal substances look amusing to teenagers, but also making other products appealing because everythings considered okay on family guy. - Every teenager dreams of skipping school, and a lot do, but when Ferris Beuler skips school, and goes on an amazing adventure it makes everything he's using and driving look all the more appealing to a young audience.

FEEL FREE TO ADD OR DETRACT ANYTHING. ^^^ I CAN ADD MORE LATER BUT ITS ALL HERE. if you need more videos and explanations of family guy too just text me.

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family guy cool whip ^ watch from a minute on or else its kind of innapropriate...

and another:

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media type="youtube" key="LAjXYfTtGas?rel=0" height="315" width="420"

List of Products in Ferris Bueller's Day Off (add to this if I'm missing stuff):
> =media type="youtube" key="uUryeDLpY_c" height="315" width="420"= > =media type="youtube" key="pVlr4g5-r18" height="315" width="420"=
 * **Nike**-sister's shoes. Two times where just her shoes are shown on the screen.
 * "**Asprin**"-Ferris mentions to his parents that he might "take an Aspirin around noon"**MTV**-playing on Ferris' television[[image:mediaproductplacement/aspirin325.jpg width="98" height="172"]]
 * **Vick's Vapor Rub**-in Cameron's room
 * **Tums**-on Rooney's desk[[image:mediaproductplacement/400.jpg width="165" height="165"]]
 * **Converses**-Ferris' shoes
 * "**Pepto Bismal**" Ferris tells Cameron to take some Pepto-Bismal then come pick him up[[image:mediaproductplacement/0030149003908_500X500.jpg width="221" height="221"]]
 * **Detroit Red Wings-** Cameron's shirt[[image:mediaproductplacement/tumblr_lfbuhwn4Ex1qgvcqmo2_400.jpg width="200" height="159"]]
 * **1961 Ferrari** **250 GT California**-Cameron's father's car VIDEO FOR THE CAR IS IN PROCESS
 * **7-up**-billboard in Chicago
 * **Pepsi**-appears four times throughout the film. Ex "Save Ferris Bueller" fund was in an empty pepsi can and the can on the side of the pool[[image:mediaproductplacement/12FDC466-611D-41E7-BEA4D967496C34A1.jpg width="146" height="253"]]
 * **Wallgreens**-Chicago
 * **Wayne Newton-** "Danke Shoen"
 * **Beatles-** "Twist and Shout"
 * **Chrystler**-Rooney's car, Mrs. Bueller's car
 * **Star Wars**- theme music plays when the garage workers joy-ride the Ferrari
 * **Tic-Tacs**-in Ferris' father's glove compartment
 * **Audi-** Dad's car

The product placement in Ferris Bueller's Day Off is very subtle and subliminal. = = = =

Paramount: A Viacom Company

 * produced Ferris Bueller
 * Also affiliated with MTV
 * Some self-advertising, but only one occurence
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General Product Placement (add more!)

 * 90% of viewers with Tivo/DVR skip the commercials: advertisers must find a way to get into the actual content
 * 45% of viewers who saw product placed in a film claimed that they were more likely to make a purchase

Product Placement: effect on teens

 * Most advertised products on TV are: beverages, cell phones and cars
 * 72% of teens and 77% of college students reportedly notice product placement
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 * teens are being targeted at an increasing rate
 * "brand-conscious" teens were more likely to notice product placement-more likely to affect the products that they bought
 * Product placement is becoming more obvious
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 * Teens admire celebrities--having a celebrity endorse a product using product placement is effective
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 * heavily influences teens